How to Set the Right Price Without Underselling Yourself

Pricing Isn't Just About Numbers

Many new business owners struggle to set prices. You don't want to scare people away, but you also don't want to undervalue your work.

Pricing is not just a number — it's a message. It tells people how confident you are, how good your service is, and what kind of experience they can expect.

Why Underselling Hurts Your Business

When you price too low:

• Customers may think the quality is poor
• You attract bargain hunters who don't value your time
• You end up overworking for very little return
• It's harder to raise prices later

You deserve to earn what your service is worth.

How to Find the Right Price

Here's how to come up with a price that feels fair and professional:

• Look at competitors in your area and industry
• Consider the time, effort, and tools needed for your service
• Think about the value you provide, not just the cost
• Add a small margin for growth and sustainability

Use Pricing to Show Confidence

Pricing isn't about being the cheapest. It's about showing you believe in your work.

Example:

"I'm a certified home cleaner with 5+ years of experience. My deep cleaning service is ₹1,499 — it includes everything you need for a spotless home."

That sounds better than:

"I can clean your house for ₹499."

Offer Clarity, Not Confusion

People book faster when they know what they're paying for.

Use your Peeptown profile to:

• List clear service names
• Add simple descriptions
• Mention what's included
• Keep pricing upfront (no hidden charges)

Bundle or Add Options

Want to attract more customers? Offer different price levels.

• Basic: Entry-level service at a starter price
• Standard: Most common choice — balanced in price and value
• Premium: For those who want more attention, time, or features

This lets people choose based on their comfort — without haggling.

A Real Story

"I used to charge too little because I was scared. Then I raised my prices, and surprisingly, I got better clients. They trusted me more."

— Karan, Freelance Photographer, Mumbai

4 Quick Pricing Tips

• Don't copy others blindly — know your own value
• Keep prices visible on your profile
• Raise prices slowly as demand grows
• Let quality speak for your price — then back it with great service

Final Thought

You're not just selling time — you're selling skill, care, and trust.

Set prices that reflect your value, and the right customers will pay it — happily.

Update Your Services with Confident Pricing

Log in to Peeptown and set the prices that match your worth.

👉 Edit My Profile