Brand Bazooka

Ranked as India’s No.2 Copywriter by Luerzer’s Archive (5 years’ ranking), Sabu Paul has won more than 100 awards including Cannes Gold Lion and One Show Pencils. In his two-and-a-half decades long, highly celebrated career, he has worked with many leading agencies on brands like Microsoft, Dulux, Shell, Mother’s Pride, JK Tyre, Vimal, Ra...